Symbolism in To Kill a Mockingbird :: free essay writer

Symbolism in To Kill a Mockingbird  Ã‚   Harper Lee's To Kill a Mockingbird is an astounding portrayal of Southern tradition and human dignity, a novel whose themes and lessons transcend time and place. The book is narrated by a young girl named Scout who matures over the course of the story from an innocent child to a morally conscience young adult. The cover of the novel displays a knot-holed tree containing a pocket watch and a ball of yarn, accompanied by the silhouette of a mockingbird soaring over the trees through a twilight sky. The portrait on the cover is an emblem that signifies the nature of Scout's maturation and the underlying themes presented by Harper Lee. Lee's signified themes, ethically rich and profoundly humane, epitomize traditional Southern mentality. The story commences during the summer in Maycomb County, Alabama, in a children's world. Scout is a young girl around the age of ten and her older brother Jem is about thirteen. Their summer days consist of playing make believe, fictional games from dawn until dusk with their friend, Dill, from Montgomery, Alabama. In the child's world, the twilight sky represents the rising sun, the dawn of a new day, and the commencement of a full day of children's games and activities. The child's world that exists during the daytime is a world flourishing with innocence and simplicity. However, the daytime is the only time when the child's world exists, for when the sun falls, curfews draw Scout, Jem, and Dill back to their homes for the evening. When daylight fades and the moon begins to rise, the games subside and the make believe, fictional world ceases to exist until following morning. The twilight sky portrayed on the cover represents a rising sun, and thus, the inconsequential child's world . The knot-holed tree housing the pocket watch and the ball of yarn portrayed on the cover is another signifier for the child's world. The tree is on the edge of the Radley property and the pocket watch and ball of yarn within it were placed there by Boo Radley. Boo is an instrumental character to the make believe child's world because of the great ambiguity and elusiveness that he represents. Neither Scout, Jem nor Dill has ever seen Boo Radley; all they know about him are the stories they have heard from Miss Stephanie Crawford, their neighbor and potentially reliable source.

Case Study “Scouts Canada” Essay

Question 1 Using the full spectrum of segmentation variables, describe how Scouts Canada could segment its market place. Scouts Canada is a Canadian organization; therefore the organizations segmentation strategy is primarily geographic. The company focuses on the Canadian market, including all provinces and territories of the country. Based on what the organization wants to accomplish Scouts Canada should dedicate their marketing strategies to study and segment the market based on demographics (age, family size, life cycle) and psychographics. Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The organization provides opportunities for many people of different ages and gender. Whether people want to participate in a program, volunteer, or strive to be a leader. Scouts Canada caters to their target market and offers incentives to attract people in various life cycles. The programs of Scouts Canada are aimed at different age groups: Beaver Scouts (5-7), Cub Scouts (8-10), Scouts (11-13), Venture Scouts (14-17), and Rover Scouts (18-26). They can tailor their programs to those with large families, in which each member can feel included and involved. Psychographic segmentation – this marketing strategy incorporates the lifestyle aspect approach, because part of their mission is to provide adventure, healthy active living, getting outdoors and learning how to be environmentally friendly and responsible, etc. Question 2 What changed first: the potential scouts member or the scouting experience? Explain your response by discussing the principles of market targeting. â€Å"It began with a vision. It was nurtured with passion. It will succeed through action.† In accordance with their targeting strategy differentiated marketing, the organization strived to alter and improve their scouting experience to appeal to a larger number of scout members by customizing separate offers to appeal to appropriate segments. They updated their programs to have an increase in appeal to a broader range of members. In doing so they also created more volunteering spots as to provide easier access and increase opportunities. They also increased their appeal to younger members by providing potential for leadership growth. In addition they had the uniforms redesigned by Joe Fresh, an innovative Canadian designer. Also they intensified their environmental campaign and centric values by planting trees, promoting recycling, and other projects. To further promote their new image they published a simple and effective scouts manual, detailing new information, as well as designing a new logo and bilingual motto to appeal to the countries two official languages. Finally they fabricated new print advertisements that highlighted health issues such as obesity, and â€Å"quirky† ads, which captured the public interest. Question 3 What steps did Scouts Canada take to reposition its offering? An initial aspect that Scouts Canada has reconstructed is their experiences, with the hopes of expanding their potential scout member range. The case study stated that members would start when they were very young and lose interest after a few years. So one of the things Scouts Canada had to do was find a way to retain them past those few years. The reason why Scouts Canada faced its loss of potential members was because they failed to understand their market segments. They could not tailor their product or ‘membership’ so that it would meet the needs of more individuals; they just kept a simple plan across the board. Because they did not apply differentiation and understanding of the cultural shift towards â€Å"being green† they suffered a high member loss between 1996-2000. Question 4 Will Scouts Canada ever return to the membership levels its experienced in the 1960? Why or why not? Scouts Canada has the potential to reach equal or higher membership levels than in 1960, (maximum member period), but only if they continue to take certain actions. They need to target specific groups of people who focus on being â€Å"Green† and invironmentaly friendly, as well as creat valuable exciting experiances for all. Scouts Canada’s target market is relatively sturdy, and there stands much to be harnessed from it. Conclusion Since the internal and external reefurb of the organization, membership has increased in every province. Almost 6000 scouting groups have increased membership by over 15%. Scouts Canada should strive to continue to watch and analyze the changing market, and adjust its marketing and retention strategies accordingly. They should also Implement a stronger training program for scout leaders, as they are the future of the company. Finally, they should seek to increase their efforts in focusing on alumni members because experienced members serve to help in grounding the organization and further legitimize the company’s existence. Thanks to the innovative marketing strategy, the new company branding has proven a successful overall increase in acquiring new members, and maintaining loyal participation throughout the country.

Health Disparity Created By Different Socioeconomic Statuses

In the segment of Unnatural Causes, â€Å"In Sickness and in Wealth†, the documentary highlights the health disparity created by different socioeconomic statuses. There are several factors that lead to these health differences, including but not limited to policies or lack of policies, and racism. Unnatural Causes draws on several family stories to exemplify the wealth health gradient. Within the family anecdotes, I was most intrigued by the idea of health access. This concept is highlighted throughout the different life cases in the segment. However, it is not just limited to these individuals, communities, and time period. Although health access is considered a universal right, access is not equal among individuals in the US. Access to health is determined by an individuals’ wealth. This is exemplified by the poor health outcomes of those in low-income communities; whereas, individuals in higher income communities have better health outcomes. Based on the 2015 Current Population Survey (CPS) Annual Social and Economic Supplement (ASEC), 46.7 million of people live in poverty that accounts for 14.8 percent of the population. Of those in poverty, 42.1 percent are Non Hispanic whites, 26.2 percent are Black, 23.6 percent are Hispanics, and 12 percent are Asians. Contrary to common belief, these statistics show that Non-Hispanic whites account for the larger portion of individuals living in poverty. Unnatural Causes strategically uses the case of Mary Turner to exemplify such aShow MoreRelatedDoes Racism Make Us Sick?1506 Words   |  7 PagesDecember 12, 2014 Does Racism Make Us Sick? When assessing the progress of the racial divides that plagued what is now considered the â€Å"melting pot† of all nations, the feelings and health statuses of the oppressed should stand out as one of the major indicators of progress. 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